clever marketing
i. What is clever marketing ?
kwip is not your usual marketing company
We don't do websites, branding or design - you should already have someone doing that for you
We don't take your money to run marketing campaigns, events or promotions - we're sure you're over-paying someone to do that too
kwip clever marketing lifts the covers off your marketing function so you can be sure your getting what you've been promised
ii. I've heard it all before!
You're right and in fact that statement is why kwip exists
Smart CEO's have heard it all before, all the marketing guff, promises and lies - but there is one thing most CEO's don't know
Businesses don't control marketing teams - marketing teams control businesses.
iii. This sounds like consulting mumbo-jumbo
Let us explain, by talking about toasters
It is more than likely your business is successful because you do one thing really, really well
Let's say you make toasters
Your father made toasters, his father made toasters. You come from a long line of toaster makers and now you make toasters too
You have a strong background in toaster production and your business is known for its high quality toasters
You are a toaster expert
Get to the point -
I'm busy making toasters!
What has all this got to do with marketing?
Well marketers aren't toaster experts. Marketers are experts in other areas, areas in which you are not an expert. Some marketers are even experts at pretending to be marketing experts!
Surely you can't be serious?
The fact is, apart from the rare brilliant cases, marketers are for the most part generic
They all run campaigns, events and communications
They all run websites, brands and social media
If they are smart they always stay within their budget
And they all report to CEO's who are NEVER Marketing Experts
Check out kwips clever marketing services
& save your business from "marketing experts"
“The greatest trick the devil ever pulled was convincing the world he didn’t exist””